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When Ben & Jerry’s Ice Cream first tried to expand to a nation-wide operation, it had trouble finding distributors. They determined the problem was that Pillsbury put out the word to all distributors not to work with Ben & Jerry’s. Pillsbury’s edict effectively blocked Ben & Jerry’s from the services of the national distributors. What to do? Put on a clown suit!

“My marketing isn’t working.” It’s true that there may be something wrong with your marketing. Perhaps your message is unclear or the tactics you’re using are inappropriate for the audience. I find, site [tapatalk.com] though, that for the majority of business owners who say this, the real problem is not that their marketing isn’t working but that they aren’t working their marketing.

And the infamous curler cover? We did not realize it until later that day but Grandma’s saggy underwear got left on the table at Starbucks along with a business card I had whipped out during my Email Marketing rant. I wonder who discovered the saggy gonch? Would I ever find out? Would the discoverer of those skivvies become a future client? I’ll keep you posted if anything materializes.

One might ask: What the heck is a Newbie. A Newbie is the new kid on the block. A Newbie is fresh fish. A Newbie is that “P. T. Barnum sucker” that is born every day. The original term comes from a combination of the words “new boy”. The origin of the word Newbie was not meant to be especially complementary. However the use of the word in Internet marketing is meant to be harmless. I think.

However, just being publicly traded is no guarantee that the company is successful. You may also want to check their ranking in the list of “hottest growing companies” published by Forbes and Business Week.

Just as my first character was about to be stenciled, a rowdy group moved into the booth next to me. Six people. Three of women and two of the men looked like they had just stepped out of a cloning machine. Same clothes, similar hair and similar gestures. The sixth guy was obviously the leader. Dressed in a William Fioravanti suit, this guy looked like a million-and-a-half bucks. His teeth were bleached white and gleaming. His face looked like he had shaven so close he was glowing. He almost looked too perfect or something. “Probably due to a fake tan,” I thought. I knew I had seen the guy before; he looked really familiar. Oh well, it was my afternoon off and I decided to not waste my time paying attention to Mr. Nice Suit and Super White Teeth. I closed my eyes and let BeeBee go to work.

Some people keep their ideas and solutions locked up inside them and neither see them or acknowledge them. It often takes an outsider to bring them out. Why not get an outsiders view of the challenge and brainstorm some solutions.

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